Known for his bold leadership and transformative impact on the world of professional sports, DeMaurice Smith, former Executive Director of the NFL Players Association, will take the stage to share lessons and insights into what he calls "North Star Leadership." Using insider stories from his extensive experience leading the NFLPA, Smith will provide powerful takeaways on how to develop a leadership style that remains steadfast, adaptable and visionary, no matter the challenges ahead.

Renowned leader and strategist, Smith served as Executive Director of the NFL Players Association for over a decade, where he led two historic collective bargaining agreements, secured record financial gains for players, and transformed player health and safety protocols.

Before leading the NFLPA, Smith built a distinguished legal career as a partner at global law firms, a federal prosecutor, and a trusted advisor at the U.S. Department of Justice. Recognized as one of the most influential executives in sports, his legacy includes advancing player rights, driving business innovation, and reshaping the future of professional sports.